A new cafe has sprung up in the place of O’Briens Overpriced Handcut Sandwiches. Amazingly they’ve retained the moniker of “handcut”.
How good are these tasty treats if the best thing that you can say about them is that “they are hand cut”. How are inferior sandwiches cut into two pieces? Robot? Guillotine? By foot?
Perhaps at the next Hush marketing meeting they’ll advance the straplines with:
“Hush Sandwiches – made with two pieces of bread”, or
“Hush Sandwiches – designed for you to eat”
Let me know if you come up with any other gems.